Perry Publishing & Broadcasting Company is an aggressive media company that competes on many fronts in their industry by owning and operating radio stations, newspaper, digital platforms, and television/cable programming in the states of Georgia, Oklahoma and South Carolina. They also own and operate one-stop shop, music and apparel stores. Perry Publishing & Broadcasting Company is the largest, independently-owned and operated radio broadcasting company in the state of Oklahoma.
As the first and exclusive sponsor of Komen Tulsa’s Circle of Promise program, Perry Publishing and Broadcasting Company will play an important role in educating women and positively impacting the breast health of African Americans in Tulsa County. Through public service announcements, print advertising and on-air interviews with local breast cancer experts, women will be encouraged to move beyond awareness and take action by getting their breast exams, including a mammogram.
Perry is also co-branding its loyal listener card with the Komen logo. The card, handed out at various events, makes loyal listeners eligible to win prizes such as trips and concert tickets. It gives Komen the opportunity to showcase its partnership with Perry and broaden its reach with a key demographic.
Perry’s Circle of Promise message to listeners is to “embrace your girls and get to the doctor sooner to increase your chances of survival. We want you to do this by creating greater awareness, educating your girls on the risk factors, following Komen’s screening recommendations and guidelines, and encouraging women to take action through the use of Komen’s breast self-awareness messaging.”